Cookie Policy

SW Electrics | How We Use Cookies

Effective Date: 28th April 2025

At SW Electrics, we are committed to protecting your privacy and providing you with a transparent explanation of how we use cookies when you visit our website www.swelectrics.com.
This Cookie Policy explains what cookies are, how we use them, and how you can control your cookie preferences.

By continuing to use our Site, you agree to the use of cookies in accordance with this Cookie Policy.

🍪 What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. Cookies are widely used to help websites function properly, enhance the user experience, and provide website owners with valuable information about how their sites are being used.

Cookies allow a website to recognise your device, remember your preferences, and deliver tailored content to you.

🛠️ Types of Cookies We Use

At SW Electrics, we use the following types of cookies:

Essential Cookies

These cookies are necessary for the basic functioning of our Site. They allow you to browse and use the secure areas of our website and enable core features like form submissions and account access.

Performance Cookies

Performance cookies collect anonymous information about how visitors interact with our Site, such as which pages are visited most often and if users encounter any errors.
We use this information to improve website functionality and performance.

Functional Cookies

These cookies remember your choices (such as your region, language, or user preferences) to provide you with a more personalised browsing experience.

Targeting/Advertising Cookies

We may use targeting or advertising cookies to deliver ads relevant to your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

🔍 Third-Party Cookies

In addition to our own cookies, we may allow carefully selected third parties to place cookies on your device for analytics, advertising, and content customisation.
These third-party cookies are governed by the privacy policies of the respective third-party providers.

Examples of third-party services we may use:

• Google Analytics

• Facebook Pixel

• LinkedIn Insights Tag

Please review the privacy policies of these providers for more information about their data practices.

✅ Your Consent

When you first visit our Site, you will see a cookie consent banner that informs you about our use of cookies.
By clicking “Accept All Cookies,” you consent to our use of cookies as described in this Cookie Policy.

You can manage or change your cookie preferences at any time through the cookie settings tool available on our website or through your web browser settings.

⚙️ Managing Cookies

You have the right to control and manage your cookies.
Here’s how you can manage cookies:

• Browser Settings:
  Most web browsers allow you to control cookies through your settings. You can configure your browser to refuse all cookies, accept only certain types, or alert you when a cookie is being placed on your device.

• Opting Out of Targeted Advertising:
  You can opt out of targeted advertising cookies by visiting the following organisations:

  • Your Online Choices

  • Network Advertising Initiative

  • Digital Advertising Alliance

Please note: Blocking or deleting cookies may impact your experience on our Site and limit the functionality available to you.

🔄 Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage practices, legal requirements, or for operational reasons.
We encourage you to review this Cookie Policy periodically for the latest information on how we use cookies.

The “Effective Date” at the top of this page indicates when this Cookie Policy was last revised.

📞 Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:

SW Electrics
📍 60 Gortnageeragh Road, Cargan, Ballymena, BT43 7LL, Northern Ireland
📞 07598 153999
✉️ sales@swelectrics.com